PHOS, A New Scene in the Lower East Side with Postdawn Rack

  • Event, Store

  • In a city crowded with commercial retail, PHOS offers something rarer—a place to discover. With its first Rack, Postdawn steps into that space, beginning a partnership built on curation rather than transaction.

CGS Opens Its Quiet Doors in Bukchon

  • Event, Store

  • After unveiling its first Coexistence collection, CGS extends its surreal universe into a new chapter — a soft opening showroom nestled in the historic alleys of Bukchon, Seoul.

A conversation between story and structure with Tommy Park and Linda Wang

  • Interview

  • Postdawn sat down with Tommy Park and Linda Wang of Villus Studio to talk about jewelry beyond ornament — narrative, symbolism, atmosphere, and the worlds they continue to build through form.

Postdawn Pop Up event at PHOS, Lower East Side.

  • Event

  • At PHOS’s opening in the Lower East Side, Postdawn steps into a broader conversation—one that moves from product to lifestyle, and from online to physical space.

The Postdawn Nomad Store Redefining Where Curation Lives

  • Project

  • The debut of the Postdawn Nomad Store marks a shift in how we think about space, retail, and connection—bringing our curated world beyond the screen and into the everyday.

ENTROPY Blends Beauty into a Smoothie Bar in Seongsu, Seoul

  • Event

  • ENTROPY brings its playful beauty universe offline with a Smoothie Bar-themed pop-up in Seoul, alongside an Instagram comment event inviting its community to join the experience.

Curated Story: Postdawn Presents Its First AI Film | Rwan: A Journey Into Its World

  • Curated Story
    : AI Film Campaign

  • With its first fully AI-driven film, Postdawn introduces Rwan — a virtual character that marks the beginning of a new chapter in how stories are curated and experienced.

ENTROPY x Verse8 Unveil a Retro AI-Powered Beauty Game

  • Collaboration

  • ENTROPY has partnered with Verse8 to launch a retro-inspired interactive beauty game—bringing together playful design, AI technology, and New York energy.

With its first New York pop-up, Postdawn introduced a new wave of curation to the city.

  • Event

  • Over three days in SoHo, Postdawn brought its approach to curation into a physical space — marking its first pop-up in New York.

Curated Story: The Moment Between Ending and Beginning

  • Editorial

  • This visual collaboration with artist Yujin Park captures that fragile instant: where the past quietly fades, and a new self begins to take shape, softly and without force.

FLASKIN: Slow Dancing on Clouds

  • Editorial

  • As the year moves faster than expected, Pantone’s Color of the Year, Cloud Dancer, and FLASKIN offer a quieter perspective—one that values lightness over intensity, and rest over reaction.

What Is Bag-Kku? Between Styling and Intention.

  • Editorial

  • Decorating a bag with charms, objects, and small personal items has quietly become part of everyday styling. In Korea, this instinct has a name—bag-kku—a way of expressing taste through what we choose to carry, and how we choose to arrange it.

d’Alba at Hapa Kristin Melrose: A K-Beauty Essential, Curated

  • Article

  • K-beauty skincare brand d’Alba was spotlighted as one of the seven must-have K-Beauty brands during a curated collaboration event at Hapa Kristin’s Melrose flagship—bringing its signature sensorial skincare to the heart of Los Angeles.

CGS: From Ashes to Scented Narratives — Inside Seoul’s Immersive Perfume Experience

  • Article

  • CGS, the perfume brand by Korean creative director Jee-Seok Cho, unveils an olfactory universe rooted in personal narrative and symbolic storytelling. Its Seoul showroom reframes product discovery as an emotional journey.

Beauty Bakery Pops Up in New York 2025

  • Event

  • Beauty Bakery hosted a K-beauty pop-up in SoHo, New York, with influencers Amy Flamy, Haley Kalil, Erica Ha, and Evelyn Ha, offering an immersive curated experience.

ENTROPY New York Pop-Up: A Playful Break in the City of Speed

  • Event

  • ENTROPY made its New York debut with a kinetic, playful pop-up in the heart of Manhattan’s Bowery district—a space designed not simply to showcase products, but to introduce a new way of experiencing makeup.