12/09, 2025

ENTROPY x Verse8 Unveil a Retro AI-Powered Beauty Game

ENTROPY has partnered with Verse8 to launch a retro-inspired interactive beauty game—bringing together playful design, AI technology, and New York energy.
This browser-based game invites players into a pixelated city where ENTROPY’s signature products become power-ups that help the character glow up and rise higher through the skyscrapers.

Game Development

At the core of the experience is Verse8, an innovative AI-driven platform that allows creators to build games through prompt-based generation. This technology enabled ENTROPY’s world and aesthetics to be transformed effortlessly into an interactive, playful format—making the game both unique and accessible.

Players can explore the NYC-inspired world, discover hidden boosts, and even unlock pop-up perks simply by playing.

Creative & production

The project was creatively directed and produced by Jono Studio, a New York–based creative agency known for blending culture, technology, and visual storytelling. By bridging beauty with game mechanics, Jono Studio introduced a fresh direction for how beauty brands can engage with their audiences.

“A different game, yet it brought Princess Maker back to mind.”

Many of us remember the iconic game Princess Maker—once the pinnacle of its era’s trends. And while ENTROPY’s direction differs from that classic, it’s clear that past aesthetics never truly disappear; they return, reimagined. Watching ENTROPY revive that spirit of nostalgia through modern tools feels like witnessing a timeless cycle of culture coming alive again.

Details

Brand: ENTROPY

Game Development: Verse8

Creative Direction: Jono Studio

ENTROPY Product

CHARM TINT Blurry Base Line

CHARM TINT Glossy Gel Line

$22

$22

  • A soft-matte lip tint that blurs and smooths your lips with a velvety finish. Infused with oil-based powder and skin-loving ingredients like panthenol and birch sap, it glides on comfortably without drying. Wear it alone or layer with other shades for a custom, gradient look. Comes in five gem-inspired tones.

  • Please check to the product detail page for a full ingredient list.

  • Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.

  • Please check to the product detail page for a full ingredient list.

51% Lip Serum

$22

  • A lightweight, transparent mint-colored lip serum that delivers a natural, dewy glow. Infused with amino acid complex and Aqua 4 Oil, it moisturizes and improves skin elasticity while providing a cooling sensation to dry lips. Perfect for achieving a fresh, glossy finish without stickiness.

  • Hydrogenated Polyisobutene, Hydrogenated Polydecene, Triisostearin, Silica Dimethyl Silylate, Curcuma Longa (Turmeric) Root Extract, Caprylic/Capric Triglyceride, Melia Azadirachta Flower Extract, Caprylyl Glycol, Melia Azadirachta Leaf Extract, Menthyl Lactate, Ethyl Menthane Carboxamide, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Methyl Diisopropyl Propionamide, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Water, Glycerin, Butylene Glycol, Sucrose Palmitate, Hydrogenated Lecithin, Glycine, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Serine, Glutamic Acid, Propolis Extract, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Valine, Threonine, Isoleucine, Histidine, Methionine, Cysteine