04/05, 2026

Postdawn First Pop-up in SoHo in NEW YORK

Our first pop-up in SoHo, New York—bringing our perspective on beauty, lifestyle, and everyday objects into a shared physical space.

Postdawn successfully concluded its first pop-up in SoHo, New York.

As a New York–based online select shop, Postdawn introduces a curated approach to beauty and lifestyle—one that goes beyond functionality. Rather than following a single direction, we focus on building a foundation and layering it with diversity, highlighting brands that feel both creative and unexpected.

Through this pop-up, we brought our point of view into a physical space, allowing a wider audience to experience our curation firsthand. The space was designed to be open and approachable—a place where people could explore, discover, and engage at their own pace.

More than a retail setting, it became a moment of connection. Influencers and customers gathered naturally, forming a shared space of interaction. Creatives and students across New York came through, many encountering Postdawn for the first time—and leaving with a clear sense of what we stand for.

“A clear point of view, brought into space.”

The lineup featured a focused selection of eight brands: CGS, ENTROPY, Magic Spoon, d’Alba, COSRX, Aheb, Villus Studio, and Morandy Park.

While the number was intentionally limited, each brand reflected a clear and confident point of view. Rather than presenting a wide but diluted mix, we chose to emphasize a strong and deliberate curation. Many of these brands are not easily found in New York, which made the experience feel even more distinct—and, in turn, more engaging for visitors.

Event Details

Schedule: Feb 27th - Mar 4th 2026, 11am to 7pm

Location: 196 Bowery, New York, NY 10012

ENTROPY Product

CHARM TINT Blurry Base Line

CHARM TINT Glossy Gel Line

$22

$22

  • A soft-matte lip tint that blurs and smooths your lips with a velvety finish. Infused with oil-based powder and skin-loving ingredients like panthenol and birch sap, it glides on comfortably without drying. Wear it alone or layer with other shades for a custom, gradient look. Comes in five gem-inspired tones.

  • Please check to the product detail page for a full ingredient list.

  • Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.

  • Please check to the product detail page for a full ingredient list.

51% Lip Serum

$22

  • A lightweight, transparent mint-colored lip serum that delivers a natural, dewy glow. Infused with amino acid complex and Aqua 4 Oil, it moisturizes and improves skin elasticity while providing a cooling sensation to dry lips. Perfect for achieving a fresh, glossy finish without stickiness.

  • Hydrogenated Polyisobutene, Hydrogenated Polydecene, Triisostearin, Silica Dimethyl Silylate, Curcuma Longa (Turmeric) Root Extract, Caprylic/Capric Triglyceride, Melia Azadirachta Flower Extract, Caprylyl Glycol, Melia Azadirachta Leaf Extract, Menthyl Lactate, Ethyl Menthane Carboxamide, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Methyl Diisopropyl Propionamide, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Water, Glycerin, Butylene Glycol, Sucrose Palmitate, Hydrogenated Lecithin, Glycine, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Serine, Glutamic Acid, Propolis Extract, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Valine, Threonine, Isoleucine, Histidine, Methionine, Cysteine