4/7 2026

Postdawn Presents: First Full AI Video

Expanding what we curate beyond the physical, this project introduces Rwan, a presence shaped through AI—fluid, undefined, and open.

Creative by Jono Cho

Postdawn presents its first fully AI-generated video.

This project marks the beginning of a new direction for us one, where we explore broader, more fluid worlds through the lens of AI.

As a tool, AI allows us to move beyond physical limitations and experiment with new forms of storytelling. Through it, we aim to expand the way we curate—not only products, but ideas, moods, and narratives.

“At the center of this project is Rwan, Postdawn’s first virtual character. ”

She is not a finished figure. Rather, she exists as someone who could be around us—unrefined, evolving, and open. With her red hair and undefined presence, Rwan reflects a sense of freedom. A freedom that resonates with the way we think about Postdawn.

When her perspective meets our own, our curation begins to take on a new dimension.

This is only the beginning. We look forward to sharing the new stories that Postdawn will continue to unfold.

Detail, Workflow & Tools

Production: Jono studio

Storyline & Prompt Design: ChatGPT

Image Enhancement & Detail: Adobe Photoshop, Nano Banana 2

Visual Composition & Styling: Midjourney v7, Artlist AI

Video Production: Kling 3.0

Sound Design & Music: SUNO v5.5

Editing & Final Cut: Adobe Premiere Pro

Feature Brand: ENTROPY

ENTROPY Product

CHARM TINT Blurry Base Line

CHARM TINT Glossy Gel Line

$22

$22

  • A soft-matte lip tint that blurs and smooths your lips with a velvety finish. Infused with oil-based powder and skin-loving ingredients like panthenol and birch sap, it glides on comfortably without drying. Wear it alone or layer with other shades for a custom, gradient look. Comes in five gem-inspired tones.

  • Please check to the product detail page for a full ingredient list.

  • Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.

  • Please check to the product detail page for a full ingredient list.

51% Lip Serum

$22

  • A lightweight, transparent mint-colored lip serum that delivers a natural, dewy glow. Infused with amino acid complex and Aqua 4 Oil, it moisturizes and improves skin elasticity while providing a cooling sensation to dry lips. Perfect for achieving a fresh, glossy finish without stickiness.

  • Hydrogenated Polyisobutene, Hydrogenated Polydecene, Triisostearin, Silica Dimethyl Silylate, Curcuma Longa (Turmeric) Root Extract, Caprylic/Capric Triglyceride, Melia Azadirachta Flower Extract, Caprylyl Glycol, Melia Azadirachta Leaf Extract, Menthyl Lactate, Ethyl Menthane Carboxamide, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Methyl Diisopropyl Propionamide, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Water, Glycerin, Butylene Glycol, Sucrose Palmitate, Hydrogenated Lecithin, Glycine, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Serine, Glutamic Acid, Propolis Extract, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Valine, Threonine, Isoleucine, Histidine, Methionine, Cysteine