04/09, 2026
ENTROPY Blends Beauty into a Smoothie Bar in Seongsu
ENTROPY brings its playful beauty universe offline with a Smoothie Bar-themed pop-up in Seoul, alongside an Instagram comment event inviting its community to join the experience.
A Smoothie Bar for Beauty
ENTROPY is opening a week-long Smoothie Bar pop-up in Seoul’s Seongsu district from April 14 to 20. Known for its collectible packaging and playful approach to makeup, the brand translates its colorful identity into a physical space where beauty feels fresh, casual, and interactive.
Location: 517lab, 31-1 Yeonmujang-gil, Seongdong-gu, Seoul
Dates: April 14–20
Hours: 11:00–20:00
Join the Conversation
Alongside the pop-up, ENTROPY is also hosting a comment event on Instagram, inviting followers to engage with the brand online. Alongside the pop-up, ENTROPY is also hosting a comment event on Instagram, where selected participants will receive prizes through a giveaway draw.
Event: Instagram Comment Giveaway
How to enter: Leave a comment about the Smoothie Edition
Prize: Lip & Cheek Smoothie Edition (1) + Charm Tint Smoothie Edition (1)
Winners: 5 selected participants
Period: April 7 – April 13
Announcement: April 14 (via individual DM)
“Beauty tastes better when it’s blended.”
With this concept, ENTROPY suggests a lighter way of thinking about beauty—something mixable, personal, and easy to enjoy.
Details
Event: ENTROPY Smoothie Bar Pop-Up
Location: 517lab, 31-1 Yeonmujang-gil, Seongdong-gu, Seoul
Dates: April 14 – April 20
Hours: 11:00 – 20:00
Experience: Smoothie Bar concept space, product discovery, interactive brand experience
ENTROPY Product
CHARM TINT Blurry Base Line
CHARM TINT Glossy Gel Line
$22
$22
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A soft-matte lip tint that blurs and smooths your lips with a velvety finish. Infused with oil-based powder and skin-loving ingredients like panthenol and birch sap, it glides on comfortably without drying. Wear it alone or layer with other shades for a custom, gradient look. Comes in five gem-inspired tones.
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Please check to the product detail page for a full ingredient list.
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Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.
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Please check to the product detail page for a full ingredient list.
ENTROPY Slide Up Dough Cheek
$27
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Slide Up Dough Cheek glides on with a soft, cushiony texture that blends effortlessly into the skin. With a quick slide, the pigment appears instantly for easy, on-the-go application. A built-in mirror ensures seamless touch-ups anytime you need them.
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Please check to the product detail page for a full ingredient list.