12/23, 2025

d’Alba at Hapa Kristin Melrose: A K-Beauty Essential, Curated

K-beauty skincare brand d’Alba was spotlighted as one of the seven must-have K-Beauty brands during a curated collaboration event at Hapa Kristin’s Melrose flagship—bringing its signature sensorial skincare to the heart of Los Angeles.


K-Beauty, Curated for Melrose

Held on the 14th at Hapa Kristin’s Melrose flagship, the collaboration introduced d’Alba as one of seven carefully selected must-have K-Beauty brands. Hapa Kristin, a global colored contact lens brand known for its fashion-forward approach to eyewear, provided a lifestyle-driven setting that reflects the growing overlap between beauty, self-expression, and global retail culture.

Known for its Italian white truffle–infused formulas and sensorial approach to daily routines, d’Alba resonated naturally within Hapa Kristin’s lifestyle-driven retail environment. The event welcomed visitors to explore the brand through a relaxed, discovery-focused format rather than a traditional sales-led presentation.


Where Skincare Meets Everyday Ritual

While the collaboration follows a White Truffle–themed pop-up previously held between the two brands, this moment focused less on spectacle and more on familiarity—positioning d’Alba as a skincare brand that seamlessly fits into everyday routines.

By appearing alongside a curated lineup of K-Beauty names, d’Alba reinforced its standing as a brand that balances clean formulations, sensory pleasure, and accessibility—qualities increasingly valued by global consumers navigating an ever-expanding beauty landscape.


“On Melrose, d’Alba settles naturally into everyday routines.”

Introduced as one of seven must-have K-Beauty brands at Hapa Kristin’s Melrose flagship, d’Alba’s presence reflects how the brand translates beyond its origin. Without relying on spectacle, its sensorial yet practical skincare approach resonates with a lifestyle shaped by ease, individuality, and daily ritual—fitting seamlessly into the rhythm of Los Angeles.


Event Details

Brand: d’Alba

Event: Hapa Kirstin Reopening Event

Location: 8022 Melrose Ave, Los Angeles, CA 90046

Registration: Via Partiful RSVP

Experience: Product testing, exclusive gifts, community activation

d’Alba Product

d'Alba White Truffle First Spray Serum, 100ml

d'Alba White Truffle Waterfull Essence Sunscreen BROAD SPECTRUM SPF50+

d'Alba Waterfull Mild Sunscreen BROAD SPECTRUM SPF 50+

$22

$22

$25