04/09, 2026

ENTROPY Blends Beauty into a Smoothie Bar in Seongsu

ENTROPY brings its playful beauty universe offline with a Smoothie Bar-themed pop-up in Seoul, alongside an Instagram comment event inviting its community to join the experience.

A Smoothie Bar for Beauty

ENTROPY is opening a week-long Smoothie Bar pop-up in Seoul’s Seongsu district from April 14 to 20. Known for its collectible packaging and playful approach to makeup, the brand translates its colorful identity into a physical space where beauty feels fresh, casual, and interactive.

Location: 517lab, 31-1 Yeonmujang-gil, Seongdong-gu, Seoul
Dates: April 14–20
Hours: 11:00–20:00

Join the Conversation

Alongside the pop-up, ENTROPY is also hosting a comment event on Instagram, inviting followers to engage with the brand online. Alongside the pop-up, ENTROPY is also hosting a comment event on Instagram, where selected participants will receive prizes through a giveaway draw.

Event: Instagram Comment Giveaway
How to enter: Leave a comment about the Smoothie Edition
Prize: Lip & Cheek Smoothie Edition (1) + Charm Tint Smoothie Edition (1)
Winners: 5 selected participants
Period: April 7 – April 13
Announcement: April 14 (via individual DM)

“Beauty tastes better when it’s blended.”

With this concept, ENTROPY suggests a lighter way of thinking about beauty—something mixable, personal, and easy to enjoy.

Details

Event: ENTROPY Smoothie Bar Pop-Up

Location: 517lab, 31-1 Yeonmujang-gil, Seongdong-gu, Seoul

Dates: April 14 – April 20

Hours: 11:00 – 20:00

Experience: Smoothie Bar concept space, product discovery, interactive brand experience

ENTROPY Product

CHARM TINT Blurry Base Line

CHARM TINT Glossy Gel Line

$22

$22

  • A soft-matte lip tint that blurs and smooths your lips with a velvety finish. Infused with oil-based powder and skin-loving ingredients like panthenol and birch sap, it glides on comfortably without drying. Wear it alone or layer with other shades for a custom, gradient look. Comes in five gem-inspired tones.

  • Please check to the product detail page for a full ingredient list.

  • Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.

  • Please check to the product detail page for a full ingredient list.

ENTROPY Slide Up Dough Cheek

$27

  • A lightweight, transparent mint-colored lip serum that delivers a natural, dewy glow. Infused with amino acid complex and Aqua 4 Oil, it moisturizes and improves skin elasticity while providing a cooling sensation to dry lips. Perfect for achieving a fresh, glossy finish without stickiness.

  • Hydrogenated Polyisobutene, Hydrogenated Polydecene, Triisostearin, Silica Dimethyl Silylate, Curcuma Longa (Turmeric) Root Extract, Caprylic/Capric Triglyceride, Melia Azadirachta Flower Extract, Caprylyl Glycol, Melia Azadirachta Leaf Extract, Menthyl Lactate, Ethyl Menthane Carboxamide, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Methyl Diisopropyl Propionamide, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Water, Glycerin, Butylene Glycol, Sucrose Palmitate, Hydrogenated Lecithin, Glycine, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Serine, Glutamic Acid, Propolis Extract, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Valine, Threonine, Isoleucine, Histidine, Methionine, Cysteine