07/02, 2026
Public Post: Listening to New York, One Postcard at a Time
Nomad Campaign Vol. 1
Public Post 💌 “Leave a Note. Take a Note.”
What stories are hidden in a city of millions?
Last weekend, Postdawn hosted Public Post, a four-hour guerrilla activation from 11 AM to 3 PM on LaGuardia Place, just beside Washington Square Park.
There were no sign-ups or scheduled participants—only people passing by. Students, neighbors, travelers, artists, and longtime New Yorkers stopped for a moment to leave an anonymous message and take one written by someone else.
For us, the project wasn't simply about exchanging postcards. It was about listening to New York through the voices of the people who shape it every day. Each postcard carried a different story: words of encouragement, memories, hopes, questions, and quiet moments of honesty. Together, they became a portrait of the city itself.
To make each message even more memorable, every postcard was lightly scented with CGS fragrance. Visitors also explored ENTROPY through its vibrant colors, decorating their postcards and turning each one into a personal expression. Stories, scent, and color came together to create something uniquely meaningful.
Public Post marks the first chapter of Postdawn's Nomad Campaign—a series of spontaneous experiences that bring beauty, creativity, and human connection into everyday public spaces.
This wasn't about selling products.
It was about creating a moment where strangers could leave behind a piece of themselves, and discover a piece of someone else.
ENTROPY Product
Bad Dream Essential Extrait de Parfum 10ml
CHARM TINT Glossy Gel Line
$42
$22
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Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.
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Alcohol Denat, Fragrance, Water, Butylene Glycol, PEG-60 Hydrogenated Castor Oil, Coumarin, Hexyl Cinnamal, Limonene, Linalool, Cinnamyl Alcohol, Benzyl Salicylate, Alpha-Isomethyllonone, Citral
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Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.
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Please check to the product detail page for a full ingredient list.
White Truffle Waterfull Essence Sunscreen BROAD SPECTRUM SPF50+
$16
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A lightweight, essence-like vegan sunscreen with SPF50+ PA++++ that shields from UVA, UVB, and blue light. Enriched with white truffle and niacinamide, it hydrates, brightens, and absorbs quickly with no white cast.
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Water, Ethylhexyl Methoxycinnamate, Homosalate, Butylene Glycol, Ethylhexyl Salicylate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Silica, Ethylhexyl Triazone, Niacinamide, Benzotriazolyl Dodecyl p-Cresol, 1,2-Hexanediol, Caprylyl Methicone, Pentylene Glycol, Salvia Hispanica Seed Extract, Centella Asiatica Extract, Portulaca Oleracea Extract, Houttuynia Cordata Extract, Curcuma Longa (Turmeric) Root Extract, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Tuber Magnatum Extract, Wine Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Echium Plantagineum Seed Oil, Litsea Cubeba Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Polymethylsilsesquioxane, Caprylic/Capric/Succinic Triglyceride, Ammonium Acryloyldimethyltaurate/VP Copolymer, Propanediol, Saccharide Hydrolysate, Octyldodecanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Hydroxypropyl Methylcellulose Stearoxy Ether, Ethylhexylglycerin, Adenosine, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Xylitylglucoside, Anhydroxylitol, Xylitol, Tocopherol, Sodium PCA, Glucose, Limonene, Citral.