fwee
Fwee is a playful K-beauty brand that blends “fun” and “pure” to empower Gen Z with makeup as a form of self-expression. Known for its unique textures, bold color play, and witty product design, Fwee brings a sense of experimentation and joy to everyday beauty.
mixsoon
mixsoon embraces the philosophy of delivering minimalist skincare through natural ingredients and innovative technologies, offering a pure and effective solution for modern skin needs.
COSRX
COSRX is a consumer-centric, science-backed skincare brand that prioritizes efficacy over fleeting beauty trends. While many brands focus on marketing-driven narratives, COSRX remains dedicated to understanding real skincare concerns, improving formulations through data, and integrating dermatologist-tested ingredients into every product.
Biodance
In order for a brand to move forward, striking a balance between complex values is essential. When this balance is achieved, it adds momentum to the direction the brand aims to pursue. From this perspective, we found Biodense, a rapidly growing brand, to be a fitting and streamlined example of this principle in action.