ENTROPY

ENTROPY transforms everyday beauty into a modern lifestyle—where high-performance formulas meet iconic object design that you can wear, carry, and make your own.

Brand Introduction

ENTROPY is not just a beauty brand—it's a modern object brand that merges makeup, style, and lifestyle into one cohesive experience.

We view ENTROPY as a next-generation label that delivers high-performance formulas while transforming beauty products into stylish, portable design objects.

Its clean aesthetics, intuitive usability, and distinctive form factors make ENTROPY one of the most compelling brands in today’s “everyday beauty” category.

Vision & Philosophy

ENTROPY’s philosophy centers on enhancing individuality with structure, subtle lift, and natural balance.

The brand prioritizes realistic beauty, minimal steps, and results that elevate one’s natural features rather than masking them.

Key values we see reflected in ENTROPY’s philosophy include:

  • Natural but noticeable enhancement

  • Effortless structure and long-lasting hold

  • A minimalist aesthetic that extends beyond beauty

  • Product designs that seamlessly blend with one’s lifestyle


To us, ENTROPY expresses beauty as a part of personal identity—both visually and functionally.

Target Audience & Marketing Approach

Who ENTROPY Speaks To

Based on our perspective, ENTROPY resonates especially well with:

  • Minimal makeup users who prefer polished, natural structure

  • Consumers who want beauty products that double as stylish lifestyle accessories

  • Gen Z and young professionals drawn to clean, functional design

  • Creators who need reliable, photo-ready performance in any environment


How ENTROPY Communicates

ENTROPY doesn’t rely on heavy messaging. Instead, it communicates through experience, context, and visual storytelling.

We interpret their approach as:

  • Real-life narratives captured through street environments and daily movement

  • A community-driven product evolution process based on authentic user feedback

  • Global-friendly minimal branding that communicates instantly without explanation


This creates a brand built on trust, not push.

Brand Strengths & Product Power

We see ENTROPY’s true power in its fusion of beauty performance and object-level design. Its products are not only effective—they are visually iconic, tactile, and fashion-compatible.


Form Factor Innovation — “Beauty x Fashion x Lifestyle”

ENTROPY products function as portable lifestyle objects rather than conventional cosmetics.

  • Compact designs that can hang on a bag or keychain

  • Minimal hardware aesthetics with sculptural silhouettes

  • A presence that feels stylish whether on a vanity or on the go

This object-centered design is a signature element of the brand’s identity.


The New Brush — ENTROPY’s Design Identity at Its Peak

The brand’s recent brush launch perfectly represents ENTROPY’s sensibility:

  • A design that immediately recalls modern digital objects—almost like a small iPod

  • Smooth contours, refined proportions, and elevated portability

  • A product that feels like a fashion accessory as much as a beauty tool

We believe this brush signals ENTROPY’s direction as a lifestyle-oriented beauty brand.


Strong Beauty Performance That Matches Its Design

Alongside its design strength, ENTROPY delivers impressive performance:

  • Brow products with natural lift, flexible hold, and long wear

  • Skin products with realistic texture that stays intact throughout the day

  • Formulas trusted by creators in demanding photo and video environments

ENTROPY is one of the rare brands that achieves both functional excellence and visual distinctiveness.

Future Growth Potential

We see significant global potential for ENTROPY due to:

  • Its unique object-driven product design

  • Rising global demand for natural, structured beauty

  • Strong alignment with visual-centric social media culture

  • The ability to scale into brows, complexion, brushes, and portable lifestyle beauty categories

In our view, ENTROPY is positioned to evolve beyond a beauty brand into a modern lifestyle beauty label with global resonance.

ENTROPY Product

CHARM TINT Blurry Base Line

CHARM TINT Glossy Gel Line

$22

$22

  • A soft-matte lip tint that blurs and smooths your lips with a velvety finish. Infused with oil-based powder and skin-loving ingredients like panthenol and birch sap, it glides on comfortably without drying. Wear it alone or layer with other shades for a custom, gradient look. Comes in five gem-inspired tones.

  • Please check to the product detail page for a full ingredient list.

  • Exotic spices cut through the dark, as smoky tobacco meets soft rose and iris. Warm tonka bean and vanilla linger, blurring dreams into ecstasy.

  • Please check to the product detail page for a full ingredient list.

51% Lip Serum

$22

  • A lightweight, transparent mint-colored lip serum that delivers a natural, dewy glow. Infused with amino acid complex and Aqua 4 Oil, it moisturizes and improves skin elasticity while providing a cooling sensation to dry lips. Perfect for achieving a fresh, glossy finish without stickiness.

  • Hydrogenated Polyisobutene, Hydrogenated Polydecene, Triisostearin, Silica Dimethyl Silylate, Curcuma Longa (Turmeric) Root Extract, Caprylic/Capric Triglyceride, Melia Azadirachta Flower Extract, Caprylyl Glycol, Melia Azadirachta Leaf Extract, Menthyl Lactate, Ethyl Menthane Carboxamide, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Methyl Diisopropyl Propionamide, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Water, Glycerin, Butylene Glycol, Sucrose Palmitate, Hydrogenated Lecithin, Glycine, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Serine, Glutamic Acid, Propolis Extract, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Valine, Threonine, Isoleucine, Histidine, Methionine, Cysteine