COSRX

An ingredient-driven skincare brand committed to gentle, effective solutions that address real skin concerns with clarity and credibility.

Brand Introduction

COSRX is a globally recognized Korean skincare brand known for its ingredient-focused formulas, minimal design, and effective solutions for sensitive and acne-prone skin.

We view COSRX as a brand that bridges clinical functionality with consumer accessibility, delivering visible results through straightforward, no-frills formulations.

Across the world, COSRX has built a strong reputation for its high-efficacy products like the Advanced Snail 96 Mucin Essence and the Acne Pimple Patch—now staples in both professional routines and everyday skincare.

Vision & Philosophy

From our perspective, COSRX’s philosophy is rooted in “simple ingredients, real results.”

Rather than emphasizing luxury aesthetics, the brand focuses on science-backed formulations designed to solve specific skin concerns.


Core principles we observe include:

  • transparency in ingredients and percentages

  • consistent performance for sensitive and problem-prone skin

  • solutions-first development driven by user feedback

  • minimal, functional packaging that prioritizes clarity and trust


COSRX embodies a clinical, honest approach to skincare—one that values proof over presentation.

Target Audience & Marketing Approach

COSRX resonates with users who seek:

  • effective, irritation-free skincare

  • acne care and skin-repairing solutions

  • ingredient-driven products at accessible price points

  • trustworthy formulations backed by reviews and community data


Marketing-wise, COSRX has a unique edge:

  • strong global presence through viral social media results

  • educational content that explains ingredients and benefits

  • cult followings built around hero ingredients (snail mucin, centella, BHA)

  • a transparent, science-forward communication tone


This strategy allows the brand to appeal to consumers who value clarity, reliability, and proven performance.

Brand Strengths & Product Power

Science-Driven Formulas That Deliver Results

COSRX’s strength lies in its ability to combine straightforward ingredient lists with noticeable skin improvements—especially for acne, irritation, and dehydration.


Globally Iconic Hero Products

Key products define the brand’s reputation:

  • Advanced Snail 96 Mucin Essence: loved for its repairing, hydrating, and barrier-strengthening benefits

  • Acne Pimple Patch: one of the world’s most recognized spot treatments, simple yet highly effective

  • BHA & Centella-infused products: trusted by users seeking gentle exfoliation and soothing care

These products maintain viral relevance through consistent performance and community trust.


Minimal, Functional Design

COSRX packaging avoids excess and focuses on clarity, reinforcing its identity as a results-first skincare brand.

Future Growth Potential

We see strong global potential for COSRX due to:

  • the rising demand for affordable yet clinically credible skincare

  • robust consumer trust established through transparency and efficacy

  • global viral power through TikTok, YouTube, and community-driven testimonials

  • scalable product categories including toners, essences, moisturizers, patches, and treatment serums


We believe COSRX will continue its role as a global K-beauty essential, especially for consumers who prioritize ingredients, sensitivity care, and consistent results.

COSRX Product

$15

$25

  • COSRX Master Patch Original Fit is a thin, hydrocolloid acne patch that absorbs impurities, protects blemishes from bacteria, and speeds up healing while staying discreet and comfortable all day.

  • ACellulose Gum, Polyisobutene, Polyurethane-9, Polyisoprene, Petroleum Resin.

  • COSRX Advanced Snail 96 Mucin Power Essence delivers 96% snail mucin for deep hydration, skin repair, and improved elasticity. Its lightweight, fast-absorbing texture restores a healthy glow without stickiness, suitable for all skin types.

  • Snail Secretion Filtrate, Betaine, Butylene Glycol, 1,2-Hexanediol, Sodium Polyacrylate, Phenoxyethanol, Sodium Hyaluronate, Allantoin, Ethyl Hexanediol, Carbomer, Panthenol, Arginine

Retinol 0.1% Cream 0.67 Oz

$27

  • A beginner-friendly 0.1% retinol cream that targets fine lines, wrinkles, and loss of elasticity. Enriched with panthenol, adenosine, and vitamin E, it soothes, improves texture, and boosts firmness while absorbing smoothly—ideal for sensitive or acne-prone skin.

  • Water, Caprylic/Capric Triglyceride, Propanediol, Glycerin, Tocopheryl Acetate, Cetearyl Alcohol, Trehalose, Panthenol, Butyrospermum Parkii (Shea) Butter, Glycine Soja (Soybean) Oil, Ammonium Acryloyldimethyltaurate/VP Copolymer, Dimethicone, Glyceryl Polymethacrylate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Stearate, Hydrogenated Lecithin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Carbomer, Tromethamine, Glyceryl Stearate, Polysilicone-11, Sodium Sulfite, Tocopherol, Daucus Carota Sativa (Carrot) Root Extract, Retinol, Allantoin, Glyceryl Caprylate, Oryza Sativa (Rice) Bran Wax, Tocotrienols, Stearic Acid, Polyglyceryl-3 Methylglucose Distearate, Palmitic Acid, Disodium EDTA, Ethylhexylglycerin, Adenosine, Sorbitan Isostearate, Elaeis Guineensis (Palm) Oil, BHT, Beta-Carotene, Myristic Acid, Lauric Acid, Ascorbic Acid, Limnanthes Alba (Meadowfoam) Seed Oil, 3-O-Ethyl Ascorbic Acid, Glutathione, Sodium Hyaluronate, 1,2-Hexanediol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Sodium Acetylated Hyaluronate.

Advanced Snail 96 Mucin Power Essence 100ml

Acne Pimple Master Patch